Streameast Live Sports Streaming
It's a terrific method to boost fan engagement, share a live experience with a worldwide audience, and even increase money through digital tickets & playbacks to use digital video to live stream matches or exhibit behind-the-scenes information from games.
The prospects and advantages of stream east live streaming are enormous because sporting events make up 86% of all live-streamed material, according to Nielsen data from 2017. Here are the main justifications why teams from all over the world decide to stream live in 2021 with JW Player.
1. Easily reach a worldwide audience
JW Player's technology enables widespread online streaming at TV-grade quality. And that translates to happier sports content viewers for you, whether they're watching live games, exhibitions, or just on-demand exclusives. With just a click of a button in JW Player, live events can be launched fast and effortlessly and seamlessly streamed across all of your brand's connected websites and apps.
When live streaming was introduced in their football league in 2020, Notts County FC was the innovator. For its first two webcast games, the football league sold over 5,000 match passes (at £12). The team outperformed their early sales projections, and if we assume an average of two viewers per stream, those figures even outperform their typical stadium attendance!
2. Boost fan participation with exclusive content
Your team can leverage new content kinds to engage fans in more interesting and relevant ways with the help of a digital video strategy. Live and on-demand videos are simple to upload, and you can reach more people in more interesting ways by adding more interesting content, including exclusive player interviews, behind-the-scenes narrative, or live streaming of preseason friendlies.
The amount of time sports fans spend watching interview-style material has increased by 60% just in the last year, according to Google's consumer analytics. More content options and viewing options are what your audience are clamoring for. With a digital video plan for your sports team, you can give the material your supporters want and maybe generate new money by selling it as an upsell. This is crucial, especially when stadium attendance may not be feasible.
Giving fans access to both live and recorded content increases long-term engagement and maintains your team in the public eye. The more stuff that is available to your supporters, the more probable it is that they will support your club.
Additionally, your fans are kept interested in your work by the JW Player recommendation engine. On average, our suggested player results in 88% additional plays. (source) Your chances of directing fans to your website or online store increase in direct proportion to how long they continue to engage with your content.
3. Improved usability and functionality make streams more accessible.
If a viewer joins the stream after it has started, they can go back to the beginning using JW Player's DVR feature. Your audience will love watching your content more and be more inclined to pay attention for a longer period of time if you give them the option to start and stop streaming. Less concern about leaving to use the restroom and missing a touchdown, point, or goal!
Additionally, quick replay during live streaming enables your viewers to watch the most thrilling moments from your games again right away. They have a choice of what to rewatch. Your audience are more likely to keep engaging with the material if they have the opportunity to watch it later via on-demand services!
4. Provide live feeds at all times and locations.
Nearly 30% of sports fans watch live games on their smartphones or tablets (source), but JW Player makes it simple to distribute such broadcasts further as digital media has become more mobile. JW Player has Chromecast and Airplay support, making it simple for users to stream live content or VOD to a living room TV. Regardless of the platform or device, reach audiences wherever!
JW Player offers live broadcasting on social media platforms as well as the web, mobile, and OTT. Additionally, JW Player has geo-blocking built in to safeguard your material for sports teams who require the freedom to control who can view a live broadcast.
5. Analytical & data reporting that is simple to grasp
You can more easily determine the type of material your viewers want when you use live crowd statistics. Additionally, you'll be able to tailor future video content offers to raise engagement thanks to that kind of in-depth reporting.
The live stream stats provided by JW Player are some of the best in the business. The overall number of spectators for a live event may be quickly shown by domain, device, and location. And with that kind of information, you can more effectively adjust your on-demand material to the preferences of your fans.
6. Possibilities to create fresh revenue sources
There are several ways to increase revenue with a video content strategy. In addition to the marketing benefits of making your material available in more locations and on more platforms (your fans will appreciate it), there are additional opportunities to generate new kinds of income.
Media rights earnings are anticipated to surpass $85 billion by 2025 as the popularity of sports streaming online grows and reaches a global audience, according to Rethink Research. (source) With pay-per-view ticket access, subscriptions, advertising, and brand sponsorships, there are still plenty of opportunities to create new revenue streams through video streaming.